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A sourcebook of highly original ideas for new retail environments that reflect the way contemporary makers do business?full of ideas for how best to market, display, and sell
Despite many predictions that the internet and e-commerce would kill brick-and-mortar, independent retail is far from dead. While big-chain retailers have suffered through lack of originality, new independent retailers are rapidly growing in number, rejuvenating neighborhoods across the world. Flexible, pop-up shops are becoming an increasingly popular and effective strategy not only for kickstarting new businesses but also for energizing established brands.
Hardcover - Engelstalig - 288 pagina's